The Challenge
• Rebrand Smells Begone to make it more presentable for bathrooms and other visible areas.
• Maximize shelf impact without losing current brand consumers.

The Solution
• Category/shelf audit
• Brand identity system to be used across all product line extensions.
• Reduce “Smells Begone” text and increase fragrance cues.

The Results
• The real photo of scent cues along with the color box patterns improved shelf appeal and increase brand identity across all line extensions.
• Originally sold in local small box stores, today you can find it nationally in Bed Bath & Beyond and other large box stores.