Strategic Branding & Package Design Since 1997

Case Studies

Punati Chemical Co. – Smells BeGone

The Challenge
Rebrand Smells Begone to make it more presentable for bathrooms and other visible areas.
Maximize shelf impact without losing current brand consumers.

The Solution
Category/shelf audit
Brand identity system to be used across all product line extensions.
Reduce “Smells Begone” text and increase fragrance cues.

The Results
The real photo of scent cues along with the color box patterns improved shelf appeal and increase brand identity across all line extensions.
Originally sold in local small box stores, today you can find it nationally in Bed Bath & Beyond and other large box stores.