Space Jam Juice, located in Southern California is well known in the vape industry for their premium E-liquids. They hired Flowdesign to brand their first vape pen called “THE BYRD.”
“Marketed as a great way to ‘flip the bird’ to smoking, we first centered our attention on designing an eye catching brand logo to be featured prominently on the pen and carried over to all other products and packaging. The logo consists of a modern font and line drawing of a bird with a bright green wing.
Secondly, we developed product packages which feature flavor-specific colored diamond cut patterns.
We feel that this fun branding will set them apart from the serious looking competition in an ever growing market place,” says Dan Matauch, principal of Flowdesign.