Flowdesign is a design firm specializing in brand identity and package design solutions. Founded in 1997.


Dan Matauch – Principal/Creative Director

Dan founded Flowdesign, Inc. in 1997. Since the inception of Flowdesign, Dan and the in-house group of creative specialists have won many awards for both technical and branding design achievements. Flowdesign’s client list spans various industries, including beer, wine, spirits, non-alcoholic beverages, food, and other consumer goods. The list includes successful brands like Stoli Elit Vodka, SoBe Beverages, Heaven Hill’s Pama Liqueur, Honest Tea, and Crafthouse Cocktails, to name a few.

Proud Achievements:
Helping start-up companies such as SoBe Beverages, Honest Tea, Blue Ice Vodka, Xango Juice, and Basha Foods reach multi-million dollar sales success through marketing and brand design is the motivation that drives Flowdesign’s creativity.
“I enjoy the everyday challenge that new product development offers. My years of competing in college wrestling and leading the team as its captain inspired me to bring together a talented team at Flowdesign in the new product development arena. Our ultimate goal is to create design that helps our clients become winners through marketing and innovative design that effectively differentiate their brand and make it stand out on the shelf.”
When he’s not in the office, Dan enjoys perusing retail aisles to keep abreast of the latest trends, and conducting impromptu “focus group” discussions at social gatherings about the latest in package designs. Indeed, Dan rarely stems the flow of his creative juices. When he does, Dan loves spending time with his family, coaching wrestling, and enjoying the northern Michigan landscapes boating and snowmobiling.

Dan received his bachelor’s degree in package design at Michigan State University. He received his MBA in marketing at the University of Tampa. Dan has previously worked as an illustrator, graphic artist, industrial designer, and creative director.



Flowdesign’s branding work has won many awards, but awards do not describe success alone. Brand and packaging success is measured in product sales and that’s where you will find Flowdesign’s true success. Flowdesign’s diverse experience has allowed us to create some of the most effective and recognizable brands in the marketplace. {see From Start-Up to Success}


Our packaging and marketing knowledge allows us to stretch the imagination in structure and graphics. We know what can and can’t be done with manufacturing and close ties with industry leading vendors allow us the advantage of knowing what’s the “next” innovation in packaging. {see Capabilities}

Flow Definition

In a flow state of mind, all sense of self recedes. At the same time, they are pushing beyond their limits and developing new ideas. The best moments of creativity usually occur when a person’s mind is stretched to capacity.