28 Mile Distilling Co. is named for the miles north of the center of downtown Chicago. Located in Highwood, Illinois, 28 Mile Distilling offers craft vodka, gin, tequila, and whiskey, with multiple bars and a view of the distillery.
Working with assets from previously branded 28 Mile labels by Flowdesign, a new tequila label extension named Veintiocho was developed for 28 Mile Distilling. Veintiocho translated from Spanish to English means twenty-eight, named after the distillery. Each label is designed under 28 Mile Distilling architecture and shared logos, graphic style, and bottles all play a role in brand recognition.