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Luca Mariano Gianna Lorén

Founder of Luca Mariano Distillery, Francesco Viola, turned to their creative agency Flow Design to develop the company’s latest release, Gianna Lorèn Single Barrel Rye Whiskey.

Packaged in a taller more slender bottle than the other expressions Flow designed, the bottle incorporates its signature “V” cut glass base, neck wrap, custom capsule, embossings and Luca Mariano screen printing. Research has shown a custom bottle design increases brand awareness more than using a common stock bottle. The bottle shape, embossings, and printing help the product stand apart from it’s competition on the shelf.