Glacier Distilling engaged Flowdesign to create a cohesive brand redesign for their entire liquor line. Previously, their bottles and labels varied in shape and design, lacking unity. Flowdesign introduced a custom bottle structure and die-cut labels, enhancing brand recognition and unifying Glacier Distilling’s brand identity.

A brand redesign can greatly enhance market presence by modernizing its image and aligning with current trends. It renews customer interest, attracts new audiences, and sets the brand apart from competitors. By updating visuals and messaging, the redesign clarifies brand values, boosts recognition, and supports future growth.