Whether its a new or existing product, our designs deliver the competitive edge in an ever-changing marketplace.
The brands name, logo, and graphic identity is a visual representation of a brand’s essential attributes. A successful identity isn’t just the physical logo mark, but should be representative of the character of the brand in any application. Whether updating an existing brand, establishing a sub-brand, or creating an entirely new brand, our goal at Flowdesign is to create an identity that resonates with the consumer and is positively reinforced every time they see it.
A custom shape, blended expertly with brand graphics, conveys the uniqueness of your product and reinforces its identity. Our knowledge of structural design, materials, engineering, costs, ergonomics and consumer appeal has allowed us to develop successful brands such as SoBe beverages, Stoli Elit, Pama Liquor and many more.
Choosing to go through a brand makeover is a serious decision. Established brands run the risk of possibly alienating once-loyal customers. Less-established brands might be changing things before they have had enough time to take effect. But that doesn’t mean that the change isn’t sometimes necessary. Brand updating should be done periodically to keep the brand fresh, but if its market share is shrinking dramatically, sometimes a full makeover is necessary.
Flowdesign can help you from product launch through ongoing growth with an array of marketing support items such as sell sheets, displays, swag, photography, secondary packaging, etc.
Choosing the best vendor partners can be a crucial part of your products success. Quality, costs, flexibility and timing can all play an important role. We have twenty plus years forming relationships with the right vendors to provide to our clients.
Distillers, Flavor Houses and Bottlers
Whether you introduce a completely unique product, or a version of another product, such as “vodka,” if you intend to generate repeat purchases, you must provide a quality product relative to the price you seek. Hence, the greatest design on the shelf will lure first time buyers, but if you do not give them quality commensurate with price, they will quickly become last time buyers. There are many high-quality flavor houses and distillers that work with start-up brands that can offer a variety of blends that can be tested with potential consumers prior to production. We’ll help you find the right partner for your brand.
Packaging Manufacturers (Labels, Bottles, Boxes, etc.)
Finding the right partner for sourcing your product packaging can be time consuming, and in some cases, very costly. Pricing and quality differs greatly from vendor to vendor. We have working relationships with multiple packaging suppliers in various categories that allows us to use your budget efficiently, resulting in optimum packaging impact and returns on investment.
TTB, Trademarks, and Patents
Our knowledge, along with professional legal help, can expedite your project and help you avoid costly revisions. We work with very knowledgeable attorneys that can help guide you through the process.