Strategic Branding & Package Design Since 1997


We are a design firm specializing in brand identity and package design solutions. With our diverse experience, we have created some of the most effective and recognizable brands in the marketplace. Our packaging and marketing knowledge allows us to stretch the imagination in structure and graphics.

Our Founder

Dan Matauch founded Flowdesign, Inc. in 1997. Since the inception of Flowdesign, Dan and the in-house group of design specialists have won many awards for both technical and branding design achievements.

“I enjoy the everyday challenge that new product development offers. My years of competing in college wrestling and leading the team as its captain inspired me to bring together a talented team at Flowdesign in the new product development arena. Our ultimate goal is to create design that helps our clients become winners through innovative design and marketing that effectively differentiates their brand and makes it stand out on the shelf.”

Dan received his bachelor’s degree in package design at Michigan State University, and received his MBA in marketing at the University of Tampa. Dan has previously worked as an illustrator, graphic artist, industrial designer, and creative director.

Our Clients

Our client list spans various industries including alcoholic & non-alcoholic beverages, beer, wine, food, and other consumer goods. Helping start-up companies such as Black Rifle Coffee, SoBe Beverages, Honest Tea, BullDog Gin, and Pendleton Whiskey reach multi-million dollar sales success through brand design and marketing is the motivation that drives us daily.

Dan Matauch - Principal/Creative Director

The Meaning Behind Flow

In a flow state of mind, all sense of self recedes. Creativity is pushed beyond its limits in developing new ideas. The best moments of creativity usually occur when a person’s mind is stretched to capacity.