Flowdesign branded Tennessee Hills Brewstillery’s beer portfolio by crafting a unique identity for each brew—distinct fonts, logos, illustrations, and color palettes were tailored to reflect the name and character of every beer.

Effective carton branding for beer is crucial in a store setting because it drives shelf impact, reinforces brand recognition, and influences purchasing decisions. A well-designed carton not only stands out among competitors but also communicates the beer’s personality, quality, and story at a glance, helping attract new customers and build loyalty with existing ones.