The Challenge:
• Expand the Honest Tea brand with a line extension that emphasizes a healthier, lower-sugar drink while still appealing to the target market.
• Maximize brand identity and enhance its shelf impact.

The Solution:
• Conducted a category/shelf audit.
• Developed brand identity and pouch graphics.
• Designed the carton graphics.

The Results:
• The “kids” font contributes to the playful appeal for the target market.
• The liquid juice drop graphic conveys a fun, fresh, and strong iconic value proposition.
• Since its introduction in 2007, the company made significant strides in the kids’ drink category. In 2011, the company was acquired by Coca-Cola.