The Challenge:
• Create a new distillery brand for St. Augustine, Florida, one of America’s top tourist destinations.
• Maximize brand identity and enhance shelf impact.

The Solution:
• Conducted a category/shelf audit.
• Executed a location audit.
• Developed a brand identity logo.
• Designed product line graphics across various liquor types.

The Results:
• The distillery opening in August 2019 attracted lines of customers around the corner.
• Sales have consistently escalated since then.