Overview:

Pat Dillingham and Sean Koffel founded Windy Hill Spirits in 2013 with the vision to create a moonshine that honors both the tradition and rebel spirit of American moonshiners and bootleggers. They hired Flowdesign for complete branding, custom bottle and a one-of-a-kind closure system design. Flowdesign researched the moonshine category and history pertaining to the early days of American prohibition and moonshine bootlegging. The goal was to create a package that reflects the authenticity of that era. Everything about the design, packaging and product is made in the United States. The traditional Mason jar looks and feels like it was taken out of a wooden crate filled with straw in Appalachia during prohibition. The custom designed lid which is patented and seen on no other package, allows bartenders to remove the cork and use a regulated pour spout, or the lid can be screwed off entirely for tailgating and home use. The brand, with its made-in-the-USA Mason jar packaging, “American” name, and triple-X logo, aims to capture that proud, Appalachian mountain spirit. It also captures a new generation of moonshine drinkers – patrons who feel more comfortable at a craft cocktail bar than a hoedown.

Results:

In its first year of production, American Born Moonshine expanded its distribution to over 25 states and doubled its sales volume the following year. Three years since start-up, in June 2016, premium spirits company Milestone Brands LLC announced the acquisition of American Born Moonshine for a non-disclosed amount from Windy Hill Spirits. Milestone Brands LLC, was formed in February 2016 by Eric Dopkins, former CEO of Deep Eddy Vodka, and Chad Auler, co-founder of Deep Eddy Vodka.

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