The Challenge:
• Rebrand the entire liquor brand.
• Maximize shelf impact without losing existing brand consumers.

The Solution:
• Conducted a category/shelf audit.
• Created a brand identity system for use across all product line extensions.
• Developed custom bottle shapes.
• Designed labels using a “Hybrid Architecture.”

The Results:
• The new bottle structures and revised labels effectively make the products stand out on shelves.
• The 2018 rollout of the new branding has yielded impressive sales results and received accolades from long-time consumers.