• Rebrand entire liquor brand
• Maximize shelf impact without losing current brand consumers.
• Category/shelf audit
• Brand identity system to be used across all product line extensions.
• Develop custom bottle shapes
• Develop labels as a “Hybrid Architecture”
• The bottle structures along with revised labels help the products stand -off shelfs.
• The roll out of the new branding in 2017-18 has seen positive sales results along with accolades from long-time consumers.