The Challenge
• Rebrand entire liquor brand.
• Maximize shelf impact without losing current brand consumers.

The Solution
• Category/shelf audit
• Brand identity system to be used across all product line extensions
• Develop custom bottle shapes
• Develop labels using a “Hybrid Architecture”

The Results
• The bottle structures along with revised labels help the products stand out on shelves.
• The roll out of the new branding in 2018 has seen fantastic sales results along with accolades from long-time consumers.