Strategic Branding & Package Design Since 1997

Case Studies

New Holland Spirits

The Challenge
Rebrand entire liquor brand.
Maximize shelf impact without losing current brand consumers.

The Solution
Category/shelf audit
Brand identity system to be used across all product line extensions
Develop custom bottle shapes
Develop labels using a “Hybrid Architecture”

The Results
The bottle structures along with revised labels help the products stand out on shelves.
The roll out of the new branding in 2018 has seen fantastic sales results along with accolades from long-time consumers.