Strategic Branding & Package Design Since 1997

Case Studies

New Holland Spirits

The Challenge
Rebrand entire liquor brand
Maximize shelf impact without losing current brand consumers.

The Solution
Category/shelf audit
Brand identity system to be used across all product line extensions.
Develop custom bottle shapes
Develop labels as a “Hybrid Architecture”

The Results
The bottle structures along with revised labels help the products stand -off shelfs.
The roll out of the new branding in 2017-18 has seen positive sales results along with accolades from long-time consumers.