The Challenge
• Develop a brand line extension to Honest Tea that promotes a healthier lower sugar drink while still attracting the target market
• Maximize brand identity and its shelf impact

The Solution
• Category/shelf audit
• Brand identity and pouch graphics
• Carton graphics

The Results
• The “kids” font adds to the playful aspect for its target market
• The liquid juice drop graphic evokes a fun, fresh and strong iconic value proposition
• The company made major inroads in the kids’ drink category since its introduction in 2007. In 2011 the company was purchased by Coca-Cola