The Challenge:
• Develop a whiskey brand that honors the Pendleton heritage, resonates with the target market, and reflects the product’s qualities.
• Maximize brand identity and enhance its shelf impact.

The Solution:
• Conducted a category/shelf audit.
• Created a distinctive name.
• Developed a brand identity.
• Designed a custom bottle.

The Results:
• The name Pendleton 1910 pays tribute to the inaugural year of the prestigious rodeo.
• The bottle’s strong shoulders, tapered body, and unique belt-buckle style embossing make it stand out on the shelf, aligning with its target market.
• Pendleton 1910 has experienced consistent national growth since its inception.
• In 2018, Hood River Distillers sold its Pendleton Whisky brand for $205 million to Becle, S.A.B. de C.V., the parent company of Jose Cuervo.