Strategic Branding & Package Design Since 1997

Case Studies

Pendelton 1910 Whiskey

The Challenge
• Develop a whiskey brand that pays homage to the Pendleton heritage, target market and product qualities.
• Maximize brand identity and its shelf impact.

The Solution
Category/shelf audit
• Naming
Brand identity
Custom bottle design

 The Results
The name Pendleton 1910 pays homage to the first year of this prestigious rodeo.
The bottles strong shoulders, tapered body and unique belt-buckle style embossing stands out on the shelf and fits within its target market.
Pendleton 1910 has continued to grow year-after-year nationally since its inception.
In 2018 Hood River Distillers sold its Pendleton Whisky brand for $205 Million to Becle, S.A.B. de C.V., parent company to Jose Cuervo.