The Challenge:
• Establish a new distillery brand rooted in the founder’s Italian heritage.
• Maximize brand identity and enhance its shelf impact.

The Solution:
• Conducted a category/shelf audit.
• Executed a location audit.
• Developed a brand identity logo.
• Designed custom capsules and neck wraps.
• Created custom bottles and labels for each whiskey expression.
• Crafted custom illustrations.
• Provided marketing support.

The Results:
• Since its opening in 2018, the distillery has experienced continuous sales growth.