The Challenge:
• Create a new distillery brand to be featured in Pigeon Forge, Tennessee, one of America’s top tourist areas.
• Maximize brand identity and enhance its shelf impact.

The Solution:
• Conducted a category/shelf audit.
• Executed a location audit.
• Developed a brand identity logo.
• Designed product line graphics across various liquor types.
• Provided marketing support.

The Results:
• Since its opening in 2016, the distillery has witnessed a continuous increase in sales.