Strategic Branding & Package Design Since 1997
Start-Up To Success
200 N Center St.,
Northville, Michigan 48167
SoBe was co-founded by John Bello and Tom Schwalma. They worked with Flowdesign founder Dan Matauch to develop its iconic lizard and bottle design concept. Its innovative branding contributed to SoBe's success & purchase by PepsiCo in 2000.