Established in 2014, Black Rifle Coffee Company sought the expertise of Flowdesign to create a line of ready-to-drink iced coffees. Launched in 2020, the product has rapidly become one of the fastest-growing in its category.
Secondary packaging is often the first thing consumers notice on store shelves. Effective branding ensures that your product stands out among competitors, attracting attention and driving purchase decisions. Consistent branding across primary and secondary packaging enhances brand recognition. Consumers can quickly identify your product, fostering trust and loyalty over time.