The Bloom City Group is a vertically integrated cannabis company with locations throughout Michigan. It specializes in producing edibles under its TreeTown brand, like brownies, gummies, and cookies as well as tinctures, capsules and its trademarked CannaMelt.
In 2021, the State of Michigan presented new package regulations. Producers of THC products have to change design elements on all its packaging in-order to not attract minors. The before and after design samples show how Flowdesign removed the fruit elements and focused on background elements to depict flavor and mood.