The custom glass bottle shape is a mix of modern and traditional whiskey bottle shapes. It features an easily held bulb neck which transitions down to a broad shouldered, tapered flask bottle. The “Dancing Goat” icon is prominently embossed on the lower front of the bottle and the sides are embossed with the words “Dancing Goat”. The front labels use custom fonts and special printing techniques that not only elevate the brand, but gives the labels a unique look and tactile feel.