Denali Spirits, founded in 2016 in Talkeetna, Alaska, is committed to crafting premium spirits using traditional distilling methods. Their “New Look” launch features a custom-designed bottle and a refreshed label architecture, redefining the brand’s visual identity.
A brand redesign can significantly elevate market presence by refreshing its image and aligning it with current trends. It reengages existing customers, attracts new audiences, and distinguishes the brand from competitors. By updating its visuals and messaging, a redesign enhances brand clarity, strengthens recognition, and lays the foundation for future growth.
The meticulously designed custom bottle and die-cut label set the brand apart from competitors. The bottle’s elegant taper flows seamlessly into a mountainscape inspired by the Denali range. The die-cut label mirrors the diagonal slope of the mountains, culminating at its base with the Denali “D” logo, beautifully embossed in a copper hot-stamp finish.
