Strategic Branding & Package Design Since 1997

Our Work

Denny Bar Co. Distillery

Liquor brand design agency

Brand Details

“We had a lot of interesting facts to work with when we developed the branding of the facility and product line. Keeping in mind that all the products would fall under a branded house category, we found 2 stock bottles that would complement both the clear and brown products. On the rear side of both bottle shapes is a screen printed map that displays the original State of Jefferson territory and shows a man panning for gold during the gold rush days. A custom die-cut paper label, which clearly displays the Denny Bar Co. brand icon, is used for all the products. Each product type is clearly differentiated through the use of colors, icons and fonts. Finally, we developed a first-of-its-kind capsule that has a working compass embedded in top of the wood bartop cork.” says Dan Matauch, principal of Flowdesign.