Isidro Bordas sought the expertise of Flowdesign to establish the brand identity for their premium rum, Don Isidro. A family-owned company founded in 1935 in Santiago de los Caballeros, Dominican Republic, Isidro Bordas initially focused on rum production and has subsequently expanded its offerings to include punch and wine, catering to local markets.
Utilizing a custom bottle design significantly enhances brand awareness compared to employing a standard stock bottle. The unique bottle shape and embossings play a pivotal role in ensuring that the product distinguishes itself from competitors on the shelf.
The brand’s essence is articulated through hot-stamped gold foil, embossed custom fonts and icons, and a distinctive die-cut label shape.
Crafted to highlight the elegant bottle shape, gold foil lines the inner walls of the box, creating an illuminating effect for the bottle.