Isadro Bordas turned to Flowdesign to help brand their Don Isidro upscale rum. Isadro Bordas is a family-owned company founded in 1935 in Santiago de los Caballeros, Dominican Republic. They started with rum production, and have since expanded into local markets with punch and wine.

A custom bottle design increases brand awareness more than using a common stock bottle. The bottle shape and embossings help the product stand apart from its competition on the shelf.

Hot-stamped gold foil, embossed custom fonts and icons, and a unique die-cut label shape help define the brand’s DNA.

Designed to showcase the beautifully shaped bottle, gold foil lines the inner walls of the box to help illuminate the bottle.