Strategic Branding & Package Design Since 1997

Our Work

Griffin Claw Distillery

Flow Design helped with naming, custom glass bottles, branding and label graphics.

Rail District Whiskey

The custom designed rectangular whiskey bottle features embossed diamond shapes and the Griffin Claw crest. The diamond pattern was carried over to the die-cut label that wraps around the side and back of bottle. Debossing of the official state motto of Michigan on the bottle’s base reads “Si Quæris Peninsulam Amœnam Circumspice” (“If you seek a pleasant peninsula, look about you”).

Claw Vodka & Crooks Gin

These custom designed round bottles echo the rectangular whiskey bottle’s embossed diamonds, Griffin Claw crest, debossed Michigan state motto and sharp shoulders.