Strategic Branding & Package Design Since 1997

Our Work

Luca Mariano Distillery

Luca Mariano Distillery’s custom branding

liquor bottle design

Branding Details

Custom design features for the bottles include the Luca Mariano brand logo on the front along with “V” cuts on the base. The neckband is a leather strap with a debossed “LM” logo and a gold snap that features a custom illustration of the founder’s son, Luca. An embossment of the family crest is displayed prominently on the upper backside of the bottle. These signature elements will be carried over to all future Luca Mariano Distillery products to ensure consistent branding across the family of products.

Luca Mariano Signature Bourbon

Luca Mariano Distillery’s Francesco S. Viola Signature Single Barrel Bourbon honors William Crow, who founded their property in Danville in 1782.

Luca Mariano Gianna Lorén Rye Whiskey

Founder of Luca Mariano Distillery, Francesco Viola, turned to their creative agency Flow Design to develop the company’s latest release, Gianna Lorèn Single Barrel Rye Whiskey. Packaged in a taller more slender bottle than the other expressions Flow designed, the bottle incorporates its signature “V” cut glass base, neck wrap, custom capsule, embossings, and Luca Mariano screen printing. Research has shown a custom bottle design increases brand awareness more than using a common stock bottle. The bottle shape, embossings, and printing help the product stand apart from its competition on the shelf.

Luca Mariano's Rye and Old Americano Small Batch Bourbon

Luca Mariano’s Rye and Old Americano Small Batch Bourbon follow the other core line products by carrion over the signature “V” cut glass, pointed labels, neck wraps, etc.

Luca Mariano Ambassador 86

Ambassador 86 is a three-barrel small batch bourbon aged 8 years 6 days and hand-picked by Brand Ambassador Antonio Freeman, former Wide Receiver for the Green Bay Packers.

Other Services

Providing clients with custom illustrations, sell sheets, print ads, swag, etc.