Strategic Branding & Package Design Since 1997

Detroit, MI

200 N Center St.,
Northville, Michigan 48167
(248) 349-7250 info@flow-design.com
Our Work

Lucky Seven Spirits

Choosing Flowdesign for bourbon label design brings numerous benefits. Our specialized expertise results in visually appealing and market-effective labels, that stand out in the competitive landscape. With a keen understanding of market trends, Flowdesign ensures your label resonates with your target audience.

Lucky Seven Spirits & Hollywood

Co-founders Michael Lahalih and John Pals, lifelong friends bonded by their love for bourbon and cinema, approached Flowdesign with a name and a vision for their new bourbon brand. The name, “Lucky Seven,” pays tribute to the legendary Stage 7 on the Warner Brothers lot, where classics like Casablanca and My Fair Lady were filmed. Lahalih and Pals envisioned each limited bourbon release featuring a short film inspired by Hollywood’s golden age. It’s a blend of bourbon craftsmanship and cinematic artistry, a celebration of their shared passions.

Brand Line Extensions

Brand consistency is paramount for several reasons. Firstly, it establishes and reinforces brand identity, allowing consumers to recognize and distinguish your brand in a crowded market. Consistent branding builds trust and credibility as it conveys a sense of reliability and professionalism.

Moreover, brand consistency fosters brand loyalty. When customers have a cohesive experience across different touchpoints—be it your website, social media, or packaging—they are more likely to develop a connection with your brand and become repeat customers.

Craft Spirits Sell Sheets

Well-designed sell sheets offer businesses a powerful marketing advantage. Their visually appealing layouts quickly capture attention and communicate key product or service information in a clear and organized manner. These versatile assets can be distributed digitally or in print, serving as portable marketing tools that reinforce brand identity and differentiate offerings from competitors. In sales conversations, a well-crafted sell sheet becomes a valuable guide, streamlining discussions and increasing the likelihood of converting leads into customers.