Co-founders Michael Lahalih and John Pals have been best friends since their college years and share a common bond of bourbon and cinema. They approached Flowdesign with just a name and a vision for their new bourbon brand. The name Lucky Seven is derived from the infamous Stage 7 on the Warner Brothers lot where some of the greatest movies in cinema, such as Casablanca and My Fair Lady, were filmed. The warehouse-sized stage produced so many award-winning films that the industry started calling it “Lucky Stage 7.” It was Lahalih and Pals’ vision that each limited bourbon release would feature a short film inspired by movies and characters from Hollywood’s golden age of cinema.

Flowdesign created new label expression’s to match the original product lineup.