The bottle design showcases frosted glass with a transparent window, revealing the iconic Taj Mahal, a symbol of love and beauty. With a deep purple palette and gold hot-stamp accents, it exudes luxury and sophistication, perfectly capturing the essence of The Grand Taj Desi Rum.

Secondary marketing is essential for a liquor brand’s long-term success, broadening its reach beyond initial advertising. Aspects such as carton packaging, branded merchandise, social media, and mobile billboards enhance brand identity and foster consumer loyalty. A well-executed secondary marketing strategy transforms a bottle into an experience, fostering emotional connections that stimulate word-of-mouth promotion and encourage repeat purchases.